Draft a three-week launch plan for our 28 October launch as a document: goals, then one section per week with owners and the one metric we watch.
This keeps everything to one page. If you need to adjust targets, swap owners, or add a rollback trigger, tell me and I'll update it.
Add a rollback trigger to week 3 and tighten each week to three bullets.
Each week now holds exactly three bullets, and week 3 includes a clear rollback trigger. Let me know if you want the targets shifted or the trigger conditions adjusted.
Cruxy can make mistakes. Check important info.
Launch Plan: 28 October
Decision: We ship on 28 October. No delays, no feature creep. Everything in this plan supports that date.
Goals
- Reach 100 active users within the first three days.
- Keep system uptime above 99.5% during launch week.
- Prove that new users complete the core workflow without support.
Week 1: Lock Core & Stress Test
- Freeze features and push the final release candidate by Monday.
- Run load and failure drills across production infrastructure.
- Owner: Engineering & Product | Metric: Critical bugs (target: 0 by Wednesday)
Week 2: Warm the Funnel
- Send launch teasers and onboard the early access cohort.
- Finalize support playbooks and prepare customer onboarding guides.
- Owner: Growth & Customer Ops | Metric: Waitlist-to-beta conversion (target: 30%)
Week 3: Final Polish & Go Live
- Dry-run launch messages and monitor pre-launch traffic patterns.
- Owner: All hands (Founder leads comms) | Metric: First 48-hour activation rate (target: 40%)
- Rollback trigger: Revert to the previous stable release if uptime drops below 99% or activation falls under 25% in the first 24 hours.
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